Clip Magic’s services include new website design and development, website rebuilds and custom functionality. From visual design and content to enquiries, bookings and online ordering, the work is guided by what your business and customers need.
You work directly with Prue Rowland, founder of Clip Magic, with content, design and development considered together from the start.
You know your business, your customers and the work you do. That knowledge shapes your website: what it needs to explain, how it should represent your business and what your customers need to do.
Working directly with Prue gives you someone to explain the options and guide the design and development”. You contribute your knowledge and feedback throughout, with a written scope and staged reviews to keep the project clear.
Your first website comes with plenty of decisions. What information belongs on it? How should it look? What should visitors be able to do? Who will keep it updated?
Clip Magic helps work through those questions and turns the answers into a clear project scope. Your finished website explains your business and helps your customers take the next step.
Your business changes, and your website needs to change with it. Services evolve, content becomes outdated, or a site that once suited your needs no longer supports the way you work.
Clip Magic reviews your existing website with you to understand what still works, what gets in the way and what you need now. That helps establish whether focused improvements or a rebuild would be the better approach.
You receive clear recommendations and a written scope, with staged reviews and direct contact with Prue throughout the work.
Sometimes your business needs more than pages of information. Your website may need to collect particular details, guide your customers through an enquiry or connect with another business system.
Clip Magic develops functionality around those requirements. The starting point is the task people need to complete and how your business will use the information.
The scope covers how the feature should work for your customers, what happens behind the scenes and how it will be managed after launch.
Clip Magic built Blueprint Podiatry's website around the connections between services, practitioners and clinic locations. Patients researching a service can see who provides that care and where, then learn more about the relevant practitioners.
Practitioner and clinic booking links connect to the relevant Cliniko booking form. Patients can move from reading about their care to arranging an appointment, while the practice continues to use its existing booking system.
Clip Magic rebuilt the Ladies Running Errands website to make a confusing customer journey clearer. The old site presented several forms before explaining the service, used a “booking form” that did not create a booking, and mixed customer enquiries with franchise opportunities.
The rebuild explains the services first, then uses a custom suburb and postcode lookup to help customers find their local operator. The enquiry process makes clear that services, availability and pricing are discussed before a booking is confirmed. Prospective franchisees have a separate pathway.
Clip Magic developed LickiMat's reseller order portal to turn a complex, multi-currency inventory into straightforward, point-and-click online ordering.
Resellers have an authenticated login and are assigned to a LickiMat office. Each office manages its own product range and pricing in its currency, so ordering reflects the offering of the office responsible for that reseller.
Colours, typography, images and layout give your website its character. Thoughtful design brings those elements together to present your business with confidence and help visitors understand what matters.
It also makes your website easier to use. Your customers should be able to read the text comfortably, find their way around and understand what to do next, whether they are browsing on a phone, tablet or computer.
Clip Magic considers different ways people use websites, including navigating with a keyboard or using software that reads content aloud. Readable text, clear navigation, useful descriptions and straightforward forms help more people access the information and complete their tasks.
Clear, specific content helps your customers decide whether to get in touch.
Clip Magic helps organise and refine that content, with useful headings, search descriptions and links that make information easy to find.
Behind the visible page, responsive layouts, accessibility, valid HTML and structured business information help people use your website and search engines and AI tools interpret it. These details take technical knowledge and careful testing to get right.
Get an indication of costs for a new website or custom development, along with what affects your quote and how ongoing support works.
You can manage content yourself or ask Clip Magic to make changes as needed. Training is available on request.
Ongoing support is available for websites built by Clip Magic, on a pay-as-you-go basis. You do not need to sign up for a monthly support contract.
You have clear ownership and access to your website files.
Planning a new website, replacing an existing one or exploring a custom feature?
Tell Prue a little about your business, your current website if you have one, and what you would like to change.