The Ladies Running Errands brand was acquired with a stale website, competing forms and little explanation. The rebuild put service clarity and local customer routes first.
The Ladies Running Errands brand was acquired with its logo, website and other marketing assets. The website that came with the brand was expensive, but it had become stale and no longer explained the business clearly.
The starting point
Clip Magic had not created the original website. The owners asked it to rebuild the site that came with the acquired brand.
The owners were returning Clip Magic clients. They wanted to relaunch the Ladies Running Errands brand and make the service easier to understand online.
The old site put forms before explanations
The old site had several forms. One was called a booking form, although it did not create a booking. Newsletter subscriptions and franchise enquiries appeared on every page.
The site offered many actions before explaining what Ladies Running Errands did or which local operator could help. A visitor could be asked to book, subscribe or enquire about a franchise without first understanding the service.
The site had to serve clients and franchisees
Ladies Running Errands is an Australian network of independently owned local operators. They provide pre-arranged transport, companion support and help with everyday errands.
Each franchisee serves a defined territory and determines their own services, availability and pricing.
Clients needed to find help in their area, while franchisees needed information about joining the network.
Without a clear order, the two routes could easily confuse both groups.
What changed
The rebuilt homepage gives visitors a broad overview of the services available through the network. It asks them to choose a location first, so they can find the relevant franchisee and see what is available in that territory.
- Customers can enter a suburb or postcode to find the local franchisee covering their area.
- The enquiry process explains that service details, availability and price are discussed before a booking is confirmed.
- The franchise opportunity has its own pathway, rather than competing with customer enquiries across the site.
- The site content explains the network, its local operators and the practical help they provide.
Forms now sit after the explanation, so visitors can decide what they need before they submit an enquiry.
What the evidence supports
The new website gives visitors a clearer explanation of what Ladies Running Errands does, how local coverage works and what happens after an enquiry. It also reflects the brand under its current ownership.
The owners report that enquiries have increased substantially since the relaunch.
The practical lesson
A website can offer many actions and still leave visitors unsure what to do. Explain the service, audience and process first. Then offer the next action.
Relaunching a brand is a chance to question inherited assumptions. Keeping an expensive website because it already exists can keep the underlying confusion in place.